Hairstylists, is your current method of hair color formulation leaving you guessing and stressing about the outcome?

As a hairstylist who knows your success behind the chair depends on your level of hair color confidence…

You know that having the proper tools and knowledge to conquer any color situation that lands in your chair is necessary.

Are you ready to stop the overwhelm and find success?

You’re invited to discover how hair color truly works!

Learn more about how hair color truly works! Join the VIP Waiting List for early access, bonuses and more!

“I have a new level of confidence. I feel more knowledgeable when formulating.” - Lori Trievel

The Hair Color Secrets Insider coaches stylists on how to create and implement predictable, proven results behind the chair by increasing hair color confidence.

What IS Color Confidence?

It is creating a truly customized formula for each guest

It is much more than applying a single process!

It is providing a full experience for your guests

It is not relying on “recipes" you saw on YouTube or on an Instagram video!

Understanding Hair Color Doesn’t JUST Increase Confidence Behind The Chair. It Also...

Increases Income so you have the freedom to take time off to enjoy with your family!

Prevents Refunds, corrections and adjustments

Establishes credibility and expertise in your market

Retains your current clients

Attracts new prospective, IDEAL clients you are excited to service

Are you tired of dealing with brasiness?

Is your "go-to formula" 7N?

7N just sounds safe, right?

It’s not too light…

It’s not too dark…

It’s right on the cusp of brown and blonde…

“If I use a 6, she may feel too inky and deep.”

“If I use an 8, she might end up blorange and brassy.”

So you pull a 7.

And then you pull “Neutral”

Not too warm…

And not too cool…

Oh yeah, and it is great at covering grey too!

What if I told you that by choosing 7N, you are actually inviting the brass to the party?

CRAZY, right?

But it is not your fault!

Your thought process makes COMPLETE sense in alignment with the way most people were taught haircolor…

We have all spent years attending countless classes trying to find the “magic solution” for brass-free results.

Every manufacturer continues to promise that their product will be that magic wand!

Isn’t it time that you question the manufacturers that are promising brass-free results?

There is finally an answer!

My Formulation Road Map takes you from where you are to where you want to go and stops brass in its tracks!

My Formulation Road Map takes you from where you are to where you want to go and STOPS brass in its tracks!

Are you struggling with resistant grey coverage ?

Once you become an Insider, you will cover those greys with confidence using my Formulation Road Map and Math Equation!

Baffled by banding in your brunettes?

In the extensive Module on Hair Color Application Techniques you will learn WHY banding occurs and HOW to correct it!

Tired of muddy and over toned results when glazing?

Stop going Glaze-y Crazy with the Glazing and Toning Cheat Sheet and most popular Lesson in the Hair Color Secrets Insider Library: “Let’s Go Glaze-y Crazy”

Kitchen beautician black box hair got you down?

Tackle your hair color corrections with my WHY, WHAT, WHEN, HOW Formula!

Want to create stunning red heads with ZERO hot roots?

With just ONE small change in formulation, you will create Reds so natural even your clients will forget it is from a tube!

the

Insiders

Introducing... Hair Color Secrets Insider

Through this Membership and Course Library you will have access to...

In the Hair Color Secrets Insider Membership You Receive SO Much More Than "Hair Tutorials" Sure, you can watch Instagram or YouTube Videos on your own, but you don't receive the BIG PICTURE info! A little tip here or there can help, but what would it look like if you had COACHING, ACCOUNTABILITY and TECHNICAL COLOR TRAINING!

Monthly Group Coaching Calls: Each month, the Insiders will meet LIVE on Zoom! Each month we will focus on a different topic. Some Coaching Calls will be hands-on, some will be theory, some will be technique. It is all up to what members are struggling with in real-time!

The Hair Color Secrets Insider Library: The Library with 12 Modules (over 200 Lessons) is filled with information to go through at your own pace! Interact in the comments with other Insiders and save your progress both online and on the app.

Hot Seat Coaching: This is the ONLY Coaching Program that includes 1:1 Access to Elaine when you are dealing with a difficult color situation and need additional coaching support!

Private Community: You will always have the support of our warm, welcoming and generous members! Each Insider is here to uplift one another and answer each other's questions with no judgement or drama!

Member's Only Events Throughout the year, there will be Members Only Events. For example our LIVE In-Person Members Only Retreat. Being a member gives you the opportunity to join us for exclusive events! *Tickets to The Hair Color Secrets Insider Retreat are optional at an additional cost

The Power of Connection: Elaine enjoys inviting her Industry Favorites during Special Insider Events. Because this education is brand-free, you will always get unsolicited recommendations that have actually worked for her behind the chair!

It’s the kind of education based on everyday, real-life scenarios: We talk about things that actually happen behind the chair, not just theory! See what others have to say …

“More knowledge, more confidence, and more 💰💰💰 ❤️❤️❤️” - Kenna

Elaine, 6 Figure Salon Owner and CEO of Expert Color Solutions

Hi, I’m Elaine Travis of Expert Color Solutions.

Success as a hairstylist requires a level of color confidence that can feel very overwhelming.

Being able to tackle any color situation that may land in our chair can be daunting to say the least.

When I stood behind the chair fresh out of beauty school, I spent the entire consultation portion of my client’s visit trying to talk them OUT of getting a color service.

WHY?

Because I was absolutely terrified and had no clue where to begin to properly formulate!
This madness continued for several months until I had enough of the hiding and excuses and set out on a journey to learn hair color and how it works.

Once I finally found the answers I so desperately needed, it made me angry to discover how simple it really was!

Hair color manufacturers tend to teach in a way that can be overwhelming and confusing.

The truth is… it is pretty simple. I was taught a basic math equation and shown a simple chart that changed EVERYTHING for me!

My passion at this stage of my career is to pay it forward and share ALL of it with hairstylists, just like YOU!

I want you to succeed and find color confidence much sooner than I did!

Can you watch Youtube and TikTok videos and pick up some color tips? Absolutely!

However, the best part of being a Hair Color Secrets Insider is that because I have traveled extensively, sitting through every possible class learning it all and I am now able to put it in ONE place for you in a step by step road map!

You no longer have to piece together tips from various stylists, trying to make sense of it all by yourself.

I coach you through the entire process and answer all of the questions that have been holding you back!

You deserve a long, happy, and highly profitable career filled with confidence and passion for what you do!

In 2012, I created Expert Color Solutions, a hair color training program to offer Fearless Formulation Mentorship to stylists who struggle with the fundamentals of hair color. As a result, I’ve personally trained all my own stylists, taking them from beauty school graduates to confident colorists in less than one year, earning them over $60,000 annually.

My love of hair color and my witty sense of humor create an educational opportunity not to be missed. I aim to take hair stylists on a journey from fearful to fierce formulators and color specialists earning more behind the chair.

And that’s precisely why I’ve developed the Insiders—to give you everything you need to become a confident colorist in no time.

Let's take a peak at the Hair Color Secrets Insider Library:

Not only will you be a Confident Colorist but your ENTIRE business behind the chair is going to be TRANSFORMED!

Module 1 - The Power of Branding: Discover how to create a personal brand so that you stand out from your competition

Module 2 - Professional Forms That Protect Us: Tired of no shows and redos? We’ve got you covered with templates to personalize!

Module 3- The Power of Demi Permanent Hair Color: Discover how to utilize demi color so that you can finally prevent a brassy result

Module 4 - Pricing for Success: The secret to proper pricing for higher profits

Module 5 - Tackling Corrective Color: The secret to simplifying the corrective hair color process while maintaining the hair’s integrity

Module 6 - Highlighting Techniques to Set You Apart: Discover how to apply less foils so that you can provide low maintenance lived in color with beautiful dimension

Module 7 - Formulation and Application Secrets to Success How to formulate color without stressing and guessing and ensure 100% grey coverage using a new approach to effective application

Module 8 - Let's Go Glaze-y Crazy: Discover the secrets to formulating glazes and toners while maintaining a bright blonde result

Module 9 - Marketing for Six-Figure Success: Discover low and no cost marketing ideas to fill your book with your ideal client

Module 10- Keeping The Hair Healthy: How to determine what the hair is lacking regarding protein vs moisture

Module 11 - Blonding: Discover the secrets to blonding so that you are prepared for any situation that lands in your chair from textural dimension to double process platinum

Module 12 - Mastering Bold Red Heads - : How to create stunning reds while avoiding hot roots and brown out

BONUS MODULES:

Facebook Ads Explained

Setting Boundaries and Emotional Intelligence

Member Hot Seat Vault where we troubleshoot your client's individual color issues

Guest Artist Interviews with well-known Industry Favorites!

Your Immediate action will lead to immediate and exceptional results, just as it did for these hairstylists:

See How The Insiders Has Changed
The Lives Of Other Stylists AND What is Possible for YOU!

Hear From More Insiders

So, what do you say?

Ready to move from fearful colorist to fearless color expert?

“You have helped me bring back my passion for doing hair. I had so many fears before your amazing education, and now I am confident in my work!” - Katie Miller Himmelright

You may be thinking, “I’ll join next time.” “I’m really busy, this isn’t a good time for me.”

Timing is never perfect or right

but when you get clear and committed to what you want, you make the time. Are you going to continually put this off to ‘one day’ which never comes? You will just continue to put your dreams on the back burner. If not now, when is the right time?

Or maybe you’re thinking, “I can’t afford it!”

Our Members share that they have recouped their investment in a very short time after implementing what they’ve learned!

Implementing just one technique in the Hair Color Secrets Insider Membership can be the difference between a $500.00 day and a $1000.00 day.

It’s time to see your color services differently! It’s time to learn how to perform services that your clients will be happy to pay more for and brag about their experience to all of their friends leading to more clients for you with zero advertising costs!

Stop guessing, worrying and wondering!

Instead, I urge you to put your dreams front and center...

Change your life and change the life of your clients and most importantly be the hair colorist you are capable of being.

Ask yourself, are you going to be the colorist that is ready for the pathway to success OR are you going to be the person that goes back to their old ways, old excuses?

OR are you going to be the person that steps up and takes the actions they know they need to take in order to have the confidence and revenue you want!

If that is you, then I am so excited to guide you on the path to the clarity and confidence you need to make your business behind the chair a success and change your life for good!

Be the Confident Colorist You Know You Can Be. YOU CAN DO THIS.

"In this unique membership, I will share with you the techniques that I used everyday behind the chair to become a six figure colorist working only 3 days a week.

You will stand out from your competition when you learn these easy, but unique methods of color.

I want you to skip over the pain of figuring it all out. I have mapped it all out for you after experiencing trying to search for all of the information through lots of trial and error. I am honored to be a part of your Colorful Journey."

-Elaine Travis